BA (Hons) Sports Business and Management | STFCCU

BA (Hons) Sports Business and Management

Course overview

The Sports Business & Management degree provides the opportunity to study in the workplace of a professional organisation in this sector, thus enhancing your employment opportunities. The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance. The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry.


Placement hours

A key part of this degree is the increased amount of placement hours you will experience. You will undertake 4-8 hours per week in year 1 and 7-14 hours per week in years 2 and 3.

Course details

  • Entry Requirements
    • A Level Offer – BCC – CDD (Equivalent to 104 – 80 UCAS tariff points)
    • BTEC Offer – BTEC Extended Diploma DMM – MMP (Equivalent to 112 – 80 UCAS tariff points)
    • The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances
  • Course Programme

    Year One

    • Academic Research and Study Skills Managing Sport
    • Promotion and Marketing in Sport Sports Business and
    • Management Sports Finance
    • Reflection on Learning in the Workplace

    Year Two

    • Enterprise in Sport
    • Human Resource Management
    • Digital Marketing and Public Relations in Sport Project Operations Management
    • Business Analytics
    • Sports Placement

    Year Three

    • Policy, Law and Governance Leadership in Sport
    • Strategic Business Management
    • Business Insight for Managers
    • Applied Professional Project

    To find the full course breakdown, please download our prospectus.

    Download Prospectus

  • Work Experience

    Students have the opportunity to gain experience across multiple programmes within Shrewsbury Town FC Foundation, ranging from Football & Participation, Business Administration, Media & Marketing, and Health & Wellbeing. Each student on the degree programme will be required to complete placement hours within a business setting.

  • Career Opportunities

    Our Education Mentors will help students progress and set personal goals whilst studying with us. Upon successful completion of your degree, you will receive information, support and guidance on a variety of aspects to support you in securing employment. Students may also gain full time employment within Shrewsbury Town FC.


I believe that these experiences have developed me not only as a coach, but as a person.

Teddy Munroe | Third Year Degree Student

View Teddy's Story

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